Big data allows for awesome posts like these, which remind me that I am in fact a broke 32 year old who is in need of a side hustle. What an effective (and creepy) way to reach a targeted audience.

Big data allows you the ability to reveal patterns and trends within sets of data, which is potentially a great tool for public relations.

Using big data a PR specialist can gather information and get an overall vibe from a specific community on how it feels about a company. This way they can craft messages that are best fit for a specific type of audience. Big data can give PR specialists a sense of what people want or what they are looking for allowing for more fine tuned message to be created.